Pure Jiu-jitsu Core Curriculum is divided into 2-phases:
Phase One: Fundamentals of Self-Defense is a required course for all academy members. In Phase One Students are introduced to the core of the Gracie system of self defense and are taught how to survive on the street in real-life situations.
Phase Two: Advanced Techniques of Brazilian Jiu-Jitsu, offers advanced level instruction for students who have completed Phase One and are ready to take their training to the next level. During this program, students will continue their self-defense training, but will be introduced to more complex grappling and submission techniques, counters and attacks.
Professor Goo’s philosophy follows Grandmaster Helio’s closely in that Pure Jiu-jitsu is primarily a martial art aimed at self-defense.
The techniques of Pure Jiu-jitsu should work on the street, on the mats, in a cage and with or without a kimono/gi. Pure Jiu-jitsu is primarily a defensive system aimed at arming the average individual with the knowledge of leverage, timing and biomechanics needed to defend themselves from bigger, stronger and more conditioned opponents.
Our children’s program will promote healthy, active lifestyles and instill confidence, discipline and responsibility. Our goal is the holistic development of our youth in order for them to become productive members of society. We will enhance children’s physical fitness, movement forms, and cognitive abilities all through a fun and safe self-defense program.
Children’s classes consist of two age levels. Little Samurai’s (age 6-8) and Junior Shogun (age 9-14)
The effectiveness of the Gracie style of Jiu-Jitsu has lead the U.S. Army to officially adopt the techniques of Jiu-jitsu as the underpinnings of their hand-to-hand combat curriculum.
Ever since Royce Gracie opened the world’s eyes to the effectiveness of Jiu-jitsu many of the U.S. Special Operations Forces including The United States Navy Sea, Air and Land (SEAL) Units and the U.S. Army Operational Detachment-Delta (Delta Force) have been trained in the art of the Gracie Style of Brazilian Jiu-jitsu.
The Pure Jiu-jitsu Academy is an approved off duty training facility of the Phoenix Police Department. Pure Jiu-jitsu offers tailored seminars aimed at Law Enforcement personnel.
Jiu-jitsu is a very personal endeavor. For many students finding the right approach to learning and adapting their Jiu-jitsu to their personalities and body types can take many years without the proper guidance.
Through private lessons we can hone in those areas that are or will become hurdles to your progress and provide one-on-one feedback away from the generalizations of group training.
Contact us today to schedule a private lesson
Our schedule consists of a balanced mix of Self-Defense, Gi and No-Gi instruction. Most classes consists of an aerobic Jiu-jitsu specific workout, a self-defense portion and a specific Pure Jiu-jitsu curriculum lesson followed by practice drills and a free sparring session (optional).
View Photographs and Videos of our Jiu-jitsu Family
The Pure Jiu-jitsu Academy new facilities are located at:
We focus on what matters for Jiu-jitsu offering a comfortable mat space with the highest quality mats by Swain Mats
Pure Jiu-Jitsu goes beyond the application of chokes, joint locks, throws and strikes. Jiu-Jitsu is a martial art. A way of life. The Pure Jiu-jitsu philosophy prepares men, women and children in mind, body and spirit. The holistic development of the human being, rather than just the refining of one’s physical techniques are the desired outcomes of instruction. Jiu-Jitsu is the oldest and most complete martial art in existence. Literally, the word “jujutsu” can be translated as the art of flexibility, or gaining victory by yielding.
The curriculum of the Pure Jiu-Jitsu Academy follows the teachings of Carlos and Helio Gracie; using minimum force with maximum efficiency. A true self-defense system that focuses on awareness, preparedness and understanding of a situation. Whether that situation is on the street, a sporting competition, with or without a gi, Pure Jiu-jitsu will equip you with the fundamental principles needed to survive, succeed and overcome aggression. Our goal is to produce students that epitomize the ideals of self-confidence, situational awareness, discipline and respect.
Professor Kendall Goo is Pure Jiu-jitsu main instructor. He is one of Royce Gracie’s eight trained black belts in Gracie Jiu Jitsu. He is undefeated as the Hawaiian State Heavy Weight Jiu-Jitsu Champion. He was also the World Jiu-Jitsu Champion in 1997 and 2001 being the second American to ever win a gold medal in World Jiu-Jitsu competition.
Grappling is one of the two basic aspects of un-armed combat. Evidence of grappling technique development can be traced back to ancient times. The walls of the Tomb of Khety in the ancient Beni-Hasans cemetery in Egypt depicts scenes of grappling that can be traced back as far as 1630 BC. Babylonian copper artifacts also show scenes of grappling techniques similar to those found in modern grappling arts.
Jiao li an earlier form of the grappling style Shuai Jiao was practiced in China around 221-207 BC. Grappling arrived in Rome via the Etruscans and evolved in the Greek isles as sport and as part of their military training. India also had an ancient form of grappling around 11 AD. Indian wrestling is known as Pahalwani, Mallavidya and the a lesser known Vajra-Musti. Buddhist monks in northern India are said to have develop the grappling arts greatly before influencing Japan’s grappling arts.
Jujutsu is unique from other martial arts in that the principle of yielding or using the attacker’s force by redirecting it is not found in other arts before it. Jujutsu is “the art of flexible adaptation” which basic tenet is to achieve maximum effect with the minimum effort. The oldest form of Japanese Jujutsu is the Takenouchi-Ryu created by Takenouchi Hisamori in 1532. Many different styles of Jujutsu focusing on different disciplines emerged during Japan’s feudal period, particularly during the isolationist period of Tokugawa Iemitsu Shogun. During this period only the Samurai were permitted to carry weapons, contributing to the development of many different Jujutsu styles. Jujitsu evolved as the Samurai’s empty hand combat but also from those to which weapons were not an option. At the end of the 19th century, many Japanese martial arts styles, including many forms of Jujutsu started to fade. Kito-ryu, Tenjin-ryu, and Daito-ryu in particular remained in existence but the number of practitioners greatly diminished.
After the fall of the feudal system in Japan and the Samurai class, a rapid decline in all martial arts ensued. Most styles of Jujutsu stagnated and some even disappeared. As a young man (circa 1870) Jigoro Kano studied Tenjin Shinyo Ryu Jujutsu and later Kito Ryu Jujutsu. Kano then began a comprehensive study of many forms of Jujutsu and is credited with the revival of Jujutsu during the Meiji restoration, adapting it to the times. In 1882 Kano selected what he thought were the best techniques into a style first known as Kano’s Jujutsu and later as Kodokan Judo.
Judo was revolutionary in that it created a system for practicing these techniques without permanent or frequent injury. Kano amalgamated an art perceived then as being different from the violent archaic Jujutsu of feudal times. In Judo, Kano created a powerful martial art masquerading as a sport and introduced an organized curriculum of study along with belt rankings.
Mitsuyo Maeda was a student of the Kodokan starting in 1895. Judo’s founder Jigoro Kano placed Maeda under the tutelage of Tsunejiro Tomita. In the early 20th century, Tomita, Maeda and other members of the Kodokan were sent to the americas to spread Judo. After a stint in the United States giving Judo demonstrations Maeda parted ways with Tomita and began his evolution by taking on a few wrestling tournaments in the United States and later in Europe and many countries in Latin America. Maeda developed a style of fighting that combined a mixed bag of techniques he’d learned while fighting all comers. He combined sumo, judo, jiu-jitsu, “catch-as-catch-can”, Greco-Roman, boxing, luta livre, karate, and other forms of free fighting lumped in with inventions of his own. In 1914 Maeda arrived in Brazil and in 1921 Maeda founded his first judo academy in Brazil. Maeda philosophy was to test and refine his Judo/Jujutsu through combat. At the time of his death he was a naturalized Brazilian citizen under the name Otávio Maeda.
In 1917 Carlos Gracie, the 14 year old son of Gastão Gracie watched a demonstration by Mitsuyo Maeda at the Teatro da Paz and decided to learn judo (also known at the time as “Kano Jiu-Jitsu”.) As a favor to Gastão, Maeda accepted Carlos as a student. Of all of Maeda student’s Carlos was the only one that turned the martial art into his life and profession. Carlos had the vision to know the power that Maeda’s teachings carried.
In 1925 Carlos opened the first Gracie Jiu-jitsu Academy in Brazil, marking the beginning of the art of Brazilian Jiu-jitsu. Carlos, following the tradition and approach of Maeda placed ads in several newspapers issuing an open challenge to any takers. Carlos taught the art to his brothers Oswaldo, Gastão Jr., Jorge, and Hélio.
Carlos Gracie youngest of brothers, Helio was always a very physically frail child. At age fourteen, he moved in with his older brothers who lived and taught Jiu-Jitsu out of a house in Botafogo, Rio de Janeiro. Following doctor’s recommendations, he would spend the next few years limited to only watching his brothers teach. When Helio was 16 years old, a student showed up for class when Carlos was not around. Helio, offered to start the class from memory. From that day on, Helio became an instructor. Soon he followed on his brother’s steps by upholding the Gracie challenge resulting in some of the most intense battles in the history of unarmed combat.
Helio soon realized that most of the techniques he had learned from watching Carlos teach were particularly difficult for him to execute. Eager to make the techniques work for him, he began modifying them to accommodate his weak body. Emphasizing the use of leverage and timing over strength and speed, Helio further refined his brother’s brand of Jiu-jitsu.
Many of the sons and grandsons of Carlos, Oswaldo, Gastão Jr., Jorge, and Hélio have carried the torch originally lit by Carlos and made brighter by Helio. Today Brazilian Jiu-jitsu has spread like wildfire, specially in the United States where in the early 1990s Rorion Gracie, Helio’s oldest son organized the first edition of the now widely known Ultimate Fighting Championship. In this event, a 178 lbs Royce Gracie (one of Helio’s younger sons) defeated an array of martial artists from different categories. Royce’s victories catapulted Jiu-jitsu in America. Meanwhile in Brazil, Jiu-jitsu was also evolving greatly both as a sport and a martial art.
Both the Gracie family and their extended family of students continue to pass the art to new students and further the evolution of the art in all arenas of combat and self defense; the street, the mats and the cage.
Kendall Goo is one of Royce Gracie’s eight trained black belts in Gracie Jiu-jitsu. He is undefeated as the Hawaiian State Heavy Weight Jiu-Jitsu Champion. He was also the World Jiu-Jitsu Champion in 1997 and 2001 and the second American to ever win a gold medal in World Jiu-Jitsu competition.
Goo, a decorated football player at the University of Hawaii at Manoa started his journey into Jiu-jitsu in 1994, during his undergrad years. Goo began training under Relson Gracie earning the rank of brown belt. Kendall was fundamental to the spread of Jiu-jitsu in the Hawaiian islands and has now brought his unique brand of Jiu-jitsu to the Arizona desert. In his Jiu-jitsu career Goo has defeated renowned Jiu-jitsu players such as BJ Penn and Barret Yoshida.